Ocean's Balance to Unveil Unique New Product at IFT17 FOOD EXPO®

PORTLAND, MAINE -- June 12, 2017 -- Ocean’s Balance, Inc., a pioneering Maine company that makes delicious, innovative products from seaweed grown in the clean waters of the Gulf of Maine, announced today that it will unveil a new kelp purée, and offer samples of dishes prepared with the purée at IFT17: Go With Purpose, the preeminent food science and technology event hosted by the Institute of Food Technologists (IFT). The show takes place June 25–28 at the Sands Expo in Las Vegas, and will feature over 1,200 companies showcasing the latest innovations in food processing, ingredients, equipment, packaging and technology.

At the event, Ocean’s Balance will showcase its new Kelp Purée and offer sample dishes prepared with the purée. Visitors to Ocean’s Balance will meet our team of seaweed experts, taste our seaweed products, and learn about the numerous health benefits of a seaweed-infused diet.

“Ocean’s Balance is a leader in a small but thriving seaweed industry in Maine that is farming macroalgae from the sea and creating healthy, delicious foods that are good for people and the planet,” said Mitchell Lench, CEO of Ocean’s Balance. “Seaweed is a unique alternative to traditional vegetables and proteins because it needs no fresh water, no arable land, and no fertilizers to grow. We believe that when Americans learn about the health and taste benefits of seaweed, they will want to include it in all kinds of dishes, from pizza to soups to smoothies to fudge.”

Ocean’s Balance is available in 9-ounce retail jars and for food service in quart- and gallon-sized containers.

The Time for Seaweed Has Come:
Macroalgae contains antioxidants, proteins, minerals, dietary fiber, polyunsaturated fatty acids, and trace elements. Consuming a variety of macroalgae as part of a daily diet is also considered beneficial to cardiovascular health.

The Case for Seaweed Consumption is Growing:

1.     Seaweed salt is healthier salt. Seaweed's content of potassium salts does not lead to high blood pressure -- unlike the sodium salts, typically encountered in processed food.

2.     Some seaweed species contain large amounts of natural iodine, which is critical to maintaining a healthy rate of metabolism, and overall good health.

3.     Seaweed contains beneficial proteins, antioxidants, minerals, trace elements, dietary fiber and polyunsaturated fatty acids.

4.     Seaweed contains umami – the fifth basic taste – which is known to promote satiety and hence regulate food intake in addition to reduce the craving for salt, sugar and fat.

5.     Seaweed contains few calories, and is gluten free!

“American consumers are demanding healthier food and pure ingredients that are closer to nature,” said Lench. “Savvy food manufacturers understand that unique ingredients like seaweed can add taste and dense nutritional values that consumers want. ‘Kelp yourself to good health’ is our motto, and we stand by it.”

Visit us at Booth # V217 in the New Exhibitor Pavilion.